Remove Advertising/ Marketing Remove B2C Remove Engineering Remove Structured Data
article thumbnail

Lead generation: What it is and how to master it

Zendesk

Various advertising, marketing, and sales strategies can be used to spark interest and generate leads. So, if I’m selling a B2C product, I want my lead gen to be very social based—probably Instagram, Facebook, and (if I have the budget) ads. Because most people will say, ‘Oh, I want inbound marketing, let’s just turn it on.’