Lead generation: What it is and how to master it
Zendesk
APRIL 16, 2021
Various advertising, marketing, and sales strategies can be used to spark interest and generate leads. So, if I’m selling a B2C product, I want my lead gen to be very social based—probably Instagram, Facebook, and (if I have the budget) ads. Because most people will say, ‘Oh, I want inbound marketing, let’s just turn it on.’
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