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Customer Perception: The Complete Guide

Fonolo

The perception of quality will vary from customer to customer. The key is determining which factors your target customer base perceives as the most important. Remember that the customer experience doesn't end when you make the sale. Marketing allows you to influence how non-customers perceive your company too.

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What’s a Customer Journey Map? Template & Crash Course

PeopleMetrics

Your favorite restaurant, an eCommerce site you frequently buy from, a hotel that you've visited several times, a professional vendor that your business relies on—if it's easy, fast, and enjoyable to engage with them, they've almost certainly put careful thought into their customer experiences.