How B2B Companies Become Customer Experience Leaders
CX Journey
FEBRUARY 23, 2016
Accenture notes that, for customer experience leaders, service has been repositioned as: (1) the gateway to the outcome economy, (2) a channel for proactive engagement, and (3) the new sales. Over-invest in digital Leaders devote two-thirds of their customer experience budgets to digital. But these investments aren’t made in isolation.
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