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The Evolution of Customer Relationship Management: A Look at the Last Five Years

SugarCRM

When you think about Customer Relationship Management (CRM), sales and contact management may be the first thing you associate with it. This sort of data-driven approach to business relationships is still relatively new, though. Click here to take the 2023 State of CRM survey.

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An Authoritative View: Three Pioneers of CX Predict Big Changes in 2023

Beyond Philosophy

Customer Science is where you combine artificial intelligence (AI), behavioral science, and customer data to gain insights into customer behavior. Just like CRM (customer relationship management) systems became part of business management, customer experience will become part of Customer Science.

CX 78
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CRM 2.0: Leveraging Generative AI for Personalized Customer Experiences

SugarCRM

Recently, generative AI has revolutionized how businesses manage customer relationships with customers. The new era of CRM, where artificial intelligence plays a determinant role, especially in generative models, offers unprecedented opportunities for delivering personalized customer experiences (CX).

CRM 26
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5 Ways to Increase Revenue With CRM Software

SugarCRM

Five Ways You Can Drive Revenue From Your CRM. Customer relationships form the heart of every successful business. Customer Relationship Management (CRM) technology changes all that. Although traditional CRM systems were designed primarily to manage sales leads and store customer data, the technology has since evolved.

CRM 55
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CRM, Social Media, Marketing and More — Everything You Need to Know About Customer Engagement Software

Comm100

CRM Software. From customer relationship management (CRM) software to knowledge base and social media tools — it almost seems harder to find a software solution that isn’t considered a customer engagement tool than one that is. These are common types and functions of customer engagement software: CRM Software.