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6 Customer Experience Principles for Immediate yet Lasting Change

InteractionMetrics

” To get your survey respondents’ unvarnished opinions, examine your survey questions for leading constructs. Alaska Airlines once sent me a 94-question survey. As Bill Gates said, “Your most unhappy customers are your greatest source of learning.” Then, eliminate them. This applies to your surveys too.

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Delivering impactful virtual events in the ‘new normal’

Qualtrics

The thing in the first position gets the most engagement in Alaska. Steve Gustavson (26:02): So regardless of what that looks like, I can imagine that every single company is going to have an incredible physical event that may be smaller or constructed differently. And so, you know, revealed some, some very particular trends.