Qualtrics

APRIL 22, 2019

D&B’s insights team set out to do 3 things to support customer acquisition and retention: Create a customer feedback lifecycle. Enable a 360 view of prospects and customers. And with one view of all data, the company was able to map data to each touchpoint along customer journeys, per user persona.

Sales 34

Sales Customer Experience Predictive Analytics Customer Acquisition 34

Zendesk

NOVEMBER 1, 2021

Customer success (CS) teams focus on understanding customers’ goals and helping clients achieve their desired outcomes with a purchased product or service. Meanwhile, customer experience (CX) teams work hard to provide great experiences at every single touchpoint, from discovery to purchase and beyond.

Customer Experience 98

Customer Experience Net Promoter Score Touchpoint CRM 98

SurveySensum

DECEMBER 28, 2020

The CX program consists of business-led metrics like revenue, churn rate, new customer acquisitions, customer acquisition cost. VOC, on the other hand, is mostly connected with the customer metrics, like ‘Hey, you know, are my customers happy?’ A B2B customer journey includes fewer feedback channels.

VOC 98

VOC B2C Social Media Voice of the Customer 98

Intercom, Inc.

MARCH 29, 2022

It’s increasingly becoming the backbone of all customer communications throughout the customer journey; across sales, marketing, and support. into B2B software. The responses to the survey questions are written directly to the customer profile, which can then automatically trigger workflows anywhere.

Start-ups 118

Start-ups Innovation Sales NPS 118