Fonolo

FEBRUARY 5, 2020

The first—and most important—tip when evaluating your customer service approach, is to tweak the language around what it means to deliver good service. In today’s highly digitized buying environment, top-notch customer service is tied to overall customer experience across multiple touchpoints, particularly in the B2B space. .

Customer Service 99

Customer Service B2C B2B Touchpoint 99

SurveySensum

NOVEMBER 23, 2023

This alone is enough to justify the need for digitizing customer experience. The landscape of digital customer interactions is expanding, offering businesses a multitude of touchpoints to engage with their clientele. Driver 7: The Need To Reduce Customer Churn Great customer experience takes place across the sales funnel.

Customer Experience 52

Customer Experience E-commerce CX AI 52

Qualtrics

APRIL 22, 2019

D&B’s VP of Customer Insights, Rachel Richter, spoke at the X4 Summit in Salt Lake City, and explained how the company was making data more usable for its sales teams. D&B’s insights team set out to do 3 things to support customer acquisition and retention: Create a customer feedback lifecycle.

Sales 34

Sales Customer Experience Predictive Analytics Customer Acquisition 34

Intercom, Inc.

OCTOBER 18, 2021

In the early days of the analytics team at Intercom, our tracking mostly consisted of typical SaaS company finance metrics , such as the conversion rate of our customers from trial to paid, and monthly recurring revenue. A $99 B2B SaaS app will define engagement very differently to an e-commerce website.

E-commerce 269

E-commerce Start-ups Finance Customer Acquisition 269

Intercom, Inc.

JANUARY 25, 2023

If you’re short on time, here are a few quick takeaways: There’s a big discoverability gap in SaaS B2B. Make sure your customers are aware of the full suite of features your solution offers and know how to take the most value out of them. Most touchpoints of the customer journey will be inside the product.

B2B 118

B2B Customer Acquisition Start-ups Sales 118

Intercom, Inc.

OCTOBER 16, 2019

If your average order value is less than $5,000 a year, your application ideally needs to be a “self-service” model, where your customer signs up themselves with “zero touch” from the company. The key here is to keep the cost of customer acquisition down. Gaining new customers. The middle ground ($5,000 p.a.

Customer Acquisition 195

Customer Acquisition Sales Start-ups Invoicing 195

Zendesk

NOVEMBER 1, 2021

Customer success (CS) teams focus on understanding customers’ goals and helping clients achieve their desired outcomes with a purchased product or service. Meanwhile, customer experience (CX) teams work hard to provide great experiences at every single touchpoint, from discovery to purchase and beyond.

Customer Experience 98

Customer Experience Net Promoter Score Touchpoint CRM 98