B2B Business Growth Customer Acquisition Touchpoint 
Intercom, Inc.
OCTOBER 18, 2021
In the early days of the analytics team at Intercom, our tracking mostly consisted of typical SaaS company finance metrics , such as the conversion rate of our customers from trial to paid, and monthly recurring revenue. So much depends on the type of business you’re running. 3 touchpoints to determine your metrics.
Intercom, Inc.
MARCH 29, 2022
It’s increasingly becoming the backbone of all customer communications throughout the customer journey; across sales, marketing, and support. into B2B software. Hopefully you can use them to create better relationships with customers and help drive business growth. “In Product demo: Intercom Surveys.
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