How pricing strategy helps shape your entire business model
Intercom, Inc.
OCTOBER 16, 2019
If your average order value is less than $5,000 a year, your application ideally needs to be a “self-service” model, where your customer signs up themselves with “zero touch” from the company. The key here is to keep the cost of customer acquisition down. Gaining new customers. The middle ground ($5,000 p.a.
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