How Dun & Bradstreet gets sales teams to buy-in on customer experience
Qualtrics
APRIL 22, 2019
D&B’s VP of Customer Insights, Rachel Richter, spoke at the X4 Summit in Salt Lake City, and explained how the company was making data more usable for its sales teams. D&B’s insights team set out to do 3 things to support customer acquisition and retention: Create a customer feedback lifecycle.
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