B2C Business Administration Touchpoint Voice of the Customer 
PeopleMetrics
JUNE 4, 2019
Who are your customers? Are they businesses ( B2B ) or consumers ( B2C )? B2B companies usually have a smaller number of customers (typically called “clients”) who often pay a significant amount for products or services, while B2C companies usually have many customers with a lower comparative price point.
PeopleMetrics
JULY 17, 2018
This feedback is especially important in business-to-consumer (B2C) industries, such as hotels and restaurants. Similar to transactional surveys, customers often expect the company to respond , especially if the social review was negative. Sean holds a Ph.D.
Lumoa
OCTOBER 31, 2018
Also, companies really need to transform their structures to reflect customer centricity. Let’s think in customer touchpoints instead. Plan transformation, reflect what business case makes it necessary, and take your co-workers and customers with you, that’s what we are doing. Marketing, Customer service.
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