Fonolo

FEBRUARY 5, 2020

The first—and most important—tip when evaluating your customer service approach, is to tweak the language around what it means to deliver good service. In today’s highly digitized buying environment, top-notch customer service is tied to overall customer experience across multiple touchpoints, particularly in the B2B space. .

Customer Service 99

Customer Service B2C B2B Touchpoint 99

SurveySensum

DECEMBER 28, 2020

The CX program consists of business-led metrics like revenue, churn rate, new customer acquisitions, customer acquisition cost. VOC, on the other hand, is mostly connected with the customer metrics, like ‘Hey, you know, are my customers happy?’ A B2B customer journey includes fewer feedback channels.

VOC 98

VOC B2C Social Media Voice of the Customer 98

Intercom, Inc.

JANUARY 25, 2023

Make sure your customers are aware of the full suite of features your solution offers and know how to take the most value out of them. Most touchpoints of the customer journey will be inside the product. It’s a full customer lifecycle strategy – it’s not just customer acquisition or freemium, for example.

B2B 118

B2B Customer Acquisition Start-ups Sales 118