PeopleMetrics

JUNE 4, 2019

Who are your customers? Are they businesses ( B2B ) or consumers ( B2C )? B2B companies usually have a smaller number of customers (typically called “clients”) who often pay a significant amount for products or services, while B2C companies usually have many customers with a lower comparative price point.

VOC 122

VOC B2C B2B CEM 122

Lumoa

FEBRUARY 9, 2023

Actionability is also, as we believe, one of the essential aspects of customer experience management. The most important AI technologies, that are relevant for analyzing customer feedback, fall in the area of natural language processing (NLP) and machine learning. Why is NPS ® going up or down?

Net Promoter Score 178

Net Promoter Score Customer Experience B2C Social Media 178

PeopleMetrics

JULY 17, 2018

As noted previously, the term VoC is frequently used to describe the measurement of the customer experience; so is the term customer experience management (CEM). A consulting firm mentioned in the introduction, Forrester , coined a third term: customer feedback management (CFM). Sean holds a Ph.D.

VOC 210

VOC CEM CX Customer Feedback 210

Lumoa

MARCH 20, 2018

Actionability is also, as we believe, one of the essential aspects of customer experience management. How to take actions on customer experience? Listen to your customers. Why are your customers turning away from you? Why is the retention of your customers so high/low?

Net Promoter Score 114

Net Promoter Score Customer Experience B2C CEM 114

PeopleMetrics

OCTOBER 29, 2019

A healthy transactional B2C survey will have a response rate of at least 5%; at PeopleMetrics, our range is 5% to 18% for B2C. Could you please tell us, in your own words, about your check-in experience?” Most customers will not even read this, let alone answer it. Conclusion. The effort is worth it! Sean holds a Ph.D.

VOC 61

VOC Double-Barreled Question CEM B2C 61

Lumoa

MARCH 12, 2023

Typically, information about each customer would be stored only in the tool with which they interact. Having a full view of customers across all touchpoints and from every channel means that you can better understand customer needs, preferences, and behaviors. It gives you a holistic view of your customers.

Customer Experience 83

Customer Experience Customer Journey Map Sentiment Analysis NPS 83

Lumoa

MARCH 20, 2018

Actionability is also, as we believe, one of the essential aspects of customer experience management. How to take actions on customer experience? Listen to your customers. Why are your customers turning away from you? Why is the retention of your customers so high/low?

Net Promoter Score 64

Net Promoter Score Customer Experience B2C CEM 64