20 B2B lead generation strategies | Master list for 2022
Zendesk
APRIL 18, 2022
However, certain personal contacts and self-led small businesses can also be B2B buyers. B2C leads may not respond to nurturing, but at minimum your sales team has a full contact with a name attached—they know exactly who to reach out to. This is simply due to the nature of B2B lead generation. Sales qualified leads. Run an A/B test.
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