Lesson #2: CX Measurement Is Hot, But It's Not What You Think It Is
PeopleMetrics
JULY 17, 2018
In this example, VoC would reveal negative customer sentiment immediately, allowing the telecommunications company to course-correct. The following is an excerpt from Listen Or Die by Sean McDade, PhD. A consulting firm mentioned in the introduction, Forrester , coined a third term: customer feedback management (CFM). Market Research vs. VoC.
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