The Body Shop? What went wrong, and what can we learn from it?
The Customer Service Blog
APRIL 2, 2024
Business women like Karen Brady and Jacqueline Gold are often held up as examples of the best British female 'entrepreneurs'. This was after experimenting with her own home-made natural products created on her kitchen table. By 2004 the Body Shop had 1,980 stores, serving more than 77 million customers worldwide.
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