article thumbnail

2020 Customer Experience: 20 Wishes

ClearAction

Customer experience management (CXM) was developed in recent decades to increase customer lifetime value. CXM includes customer success, customer care, customer relationship management, etc. CXM must reflect CX holistically; otherwise it’s a misnomer. CXM aims to overcome silos caused by the industrial revolution.

CXM 120
article thumbnail

2020s Customer Value: 20 Wishes

ClearAction

Customer experience management (CXM) was developed in recent decades to increase customer lifetime value. CXM includes customer success, customer care, customer relationship management, etc. CXM must reflect CX holistically; otherwise it’s a misnomer. CXM aims to overcome silos caused by the industrial revolution.

CXM 90
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Future of Customer Experience Calls Urgently for a Significant Shift

ClearAction

That’s exciting, yet the future of customer experience management (CXM) is calling out for significant shifts beyond the trends and forces in technology, socio-economics and competitive environments. Here’s why: CXM Status Quo. Clearly, the CXM status quo is likely necessary but certainly insufficient.

CXM 63
article thumbnail

Customer Communication Management: The Ultimate Guide

Aquire

CCM vs CRM: what’s the difference? CRM is focused on managing customer interactions through data analysis. The “The State of CCM-to-CXM Transformation” report, breaks down this journey into three specific parts: CCM is led by IT departments. So, what’s the difference? The needs of the organization are the primary motivation.

article thumbnail

Top 150 Global Customer Experience Thought Leaders and Influencers of 2020

SurveySensum

Debbie Akwara is a CX entrepreneur that designs products, services, and solutions that helps businesses attract, satisfy, and retain customers while improving the customer experience management (CXM) capabilities of teams. Bill Gessert – Vice President of Business Growth at Premiere Response. Website : [link].