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SugarConnected on Tour 2022: Building a Customer-Centric Culture—One Stop at a Time

SugarCRM

What’s New, What’s Next – Scanning the CRM Horizon. We caught up with Volker Hildebrand, SugarCRM SVP Product Management, and Zac Sprackett, Chief Product Officer, to ask where the big innovations in sales technology can be found. For the above reasons, leadership teams cannot take their foot off the gas.

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Understanding and Improving Customer Experience

SugarCRM

And as always, a flexible and intuitive CRM tool is the binder you need for those specific elements. At its core, Sugar is a CRM built upon companies’ need to deliver improved interactions with their customers. But dedicated Sales, Support, and Marketing software integrated with Sugar can help you enrich your customer experience.