CEM, Customer Acquisition and Customer Relationship Management

CEMs vs. CRMs (And Why You Need Both)

PeopleMetrics

DECEMBER 12, 2017

“Customer Experience Management (CEM) and Customer Relationship Management (CRM) are the same, right?”. CRMs tell you what is happening (prospect & customer contact information, what they bought, when they bought it, how much was spent, size of their company, etc.);

CEM

CEM CRM Customer Relationship Management VOC

When ‘Push’ Marketing Goes Too Far

Beyond Philosophy

JUNE 23, 2015

We call this indiscriminate solicitation of prospective customers one variation of the “Casanova Complex” customer acquisition model, reflective of the 18th century Italian adventurer, perhaps best known for his many female “conquests.” The post When ‘Push’ Marketing Goes Too Far appeared first on.

E-commerce

E-commerce Retail Customer Acquisition Government

Tech Customer Success

CEMs vs. CRMs (And Why You Need Both)

When ‘Push’ Marketing Goes Too Far

Webinars

Stay Connected