Callminer

DECEMBER 28, 2016

Yet research shows that the majority of organizations are still prioritizing customer acquisition over retention, with fewer than half of survey respondents citing customer satisfaction as a key goal. The post Why You Should Add Predictive Analytics to Your CEM Toolbox appeared first on CallMiner.

Predictive Analytics 140

Predictive Analytics CEM Customer Acquisition Customer Satisfaction 140

PeopleMetrics

DECEMBER 12, 2017

“Customer Experience Management (CEM) and Customer Relationship Management (CRM) are the same, right?”. While it may be true that at their core, both systems revolve around the key interactions a customer has with your brand, CRMs and CEMs serve distinctly different purposes and operate from two contrasting angles.

CEM 84

CEM CRM Customer Relationship Management VOC 84

Beyond Philosophy

JUNE 23, 2015

We call this indiscriminate solicitation of prospective customers one variation of the “Casanova Complex” customer acquisition model, reflective of the 18th century Italian adventurer, perhaps best known for his many female “conquests.”

E-commerce 98

E-commerce Retail Customer Acquisition Government 98

Beyond Philosophy

JUNE 20, 2015

The first, a B2C example, involves a major player in the cable television industry. Two years ago, they adopted, system-wide, one of the popular single number performance metrics.

B2C 103

B2C B2B Entertainment Customer Acquisition 103