CEM, Customer Acquisition and Customer Relationship

CEMs vs. CRMs (And Why You Need Both)

PeopleMetrics

DECEMBER 12, 2017

“Customer Experience Management (CEM) and Customer Relationship Management (CRM) are the same, right?”. While it may be true that at their core, both systems revolve around the key interactions a customer has with your brand, CRMs and CEMs serve distinctly different purposes and operate from two contrasting angles.

CEM

CEM CRM Customer Relationship Management VOC

When ‘Push’ Marketing Goes Too Far

Beyond Philosophy

JUNE 23, 2015

We call this indiscriminate solicitation of prospective customers one variation of the “Casanova Complex” customer acquisition model, reflective of the 18th century Italian adventurer, perhaps best known for his many female “conquests.” The post When ‘Push’ Marketing Goes Too Far appeared first on.

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CEMs vs. CRMs (And Why You Need Both)

When ‘Push’ Marketing Goes Too Far

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