Close the Loop Compliance Technology Unstructured Data 
SurveySensum
MARCH 3, 2022
A VOC tool is software that allows you to collect feedback and generate in-depth analysis reports from unstructured data. The ultimate aim of using it is to derive insights, make data-driven business decisions, and create exceptional customer experiences. . Closing the loop. Cons: Messy consumer data aggregation.
InteractionMetrics
OCTOBER 16, 2023
Measure to test your hypothesis (Even your unstructured data like reviews, conversations, and answers to open-ended text questions can be quantified.) Analyze the data, teasing out correlations and causation if possible. Other metrics include the Ease of Business Score, Competitive Edge Score, Brand Compliance Score, and more.
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