CRM Customer Acquisition Customer Retention Predictive Analytics 
SugarCRM
APRIL 12, 2021
This information comes from building a relationship with the customer but speaks to the health of the customer account and their experience with your organization. However, bogged down by the lack of functionality within CRM, sales teams are more focused on administrative duties rather than selling or building those relationships.
ClearAction
MAY 29, 2016
Historically, customer experience management may have been thought of as the Service organization’s domain: dealing with post-purchase questions, returns, and misunderstandings. Software-as-a-service (SaaS) and other subscription business models were instrumental in Marketing taking on a greater role for customer retention.
Qualtrics
APRIL 22, 2019
D&B’s insights team set out to do 3 things to support customer acquisition and retention: Create a customer feedback lifecycle. Build a predictive analytics portfolio. Enable a 360 view of prospects and customers.
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