Remove CRM Remove Customer Expectations Remove CXM Remove Manufacturing
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How to Make Customer Experience Strategy Integral to Corporate Strategy

ClearAction

And the findings were significant: when the answer was "c", the company tended to have stronger business results attributed to customer experience management (CXM), as well as more holistic CXM practices. The money comes from customers. That makes a lot of sense when you stop to think about it. Follow the money.

CXM 118
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B2B Customer Experience Governance

ClearAction

You may also have sales operations, revenue operations, and marketing operations teams who are committed to efficiency, effectiveness, and silo-smoothing for customers and touch-points. Your CRM (customer relationship management) system is typically used by all of these parties. Silo Focus for B2B CXM Governance 2.

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Customer Experience for the Future — Key #5: Momentum Drives Company Growth

ClearAction

Every C-team member's belief that their existence is thanks to satisfied customers is essential for true customer experience momentum. Shared vision and ownership must also take place among everyone whose formal job is customer experience management. Anticipation of Customer Expectation and Reactions.