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How CRM can unlock the value in AI

SugarCRM

For too long, businesses have viewed CRM platforms as simply a functional repository for customer data. However, in the digital world we now live in, CRM offers so much more… especially for businesses that operate in the service economy where continuous customer engagement is so critical to delivering on revenue goals.

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Unlock the Value of AI with CRM

SugarCRM

Take a closer look and you may find that in reality, an intuitive Customer Relationship Management (CRM) system enhanced with AI will give your employees just what they need – and you don’t need to be Jeff Bezos or Elon Musk to achieve it! Before the age of AI, many companies viewed CRMs as a technology used to store their data.

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What Is Marketing Automation and How Does It Work?

SugarCRM

That can include but isn’t limited to sending email drip campaigns, launching and managing ad campaigns, posting on social media, and gathering contact information and other data relevant to leads. Marketing automation relies on software programs, artificial intelligence, and machine learning to handle repetitive tasks.

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What is Continuous Cloud Innovation—And Why Do You Need It for the Customer Experience?

SugarCRM

This automates the capture of data points from email and text, voicemail and other interactions, and goes on to enrich that automatic process with AI-driven input from third-party sources of data. The world can change at the speed of a single social media post. Customer intelligence.