Tray.io’s VP of Marketing Alex Ortiz on embracing the era of automation
Intercom, Inc.
FEBRUARY 13, 2020
Here we are in 2020 with much better data collection than we’ve ever had. There needs to be a new way to organize that behavior data (that’s largely click data), and marry it together with the qualitative data that might be sitting in your CRM or other tools. Alex contends that anyone can do the same.
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