article thumbnail

Building a CX Dashboard

CX Accelerator

Just as not every touchpoint is equal on a customer journey map (some touchpoints - “Moments of Truth” - have a higher impact on customer perception than others), some metrics will measure things that have a higher impact on customer satisfaction than others.

CX 345
article thumbnail

Building a CX Dashboard

CX Accelerator

Just as not every touchpoint is equal on a customer journey map (some touchpoints - “Moments of Truth” - have a higher impact on customer perception than others), some metrics will measure things that have a higher impact on customer satisfaction than others.

CX 182
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Building a CX Dashboard

CX Accelerator

Just as not every touchpoint is equal on a customer journey map (some touchpoints - “Moments of Truth” - have a higher impact on customer perception than others), some metrics will measure things that have a higher impact on customer satisfaction than others.

CX 182
article thumbnail

We Want To Be Customer-Centric: Now What!?

Experience Investigators

HOW exactly does a standard organization, built on the gospel of sales and customer acquisition, become customer-centric? 5 Steps to Take To Be More Customer-Centric 1. Being customer-centric means having a solid plan of learning and acting on that feedback. Short answer: It’s a marathon and not a sprint.

article thumbnail

The Importance of Customer Service to the Customer Journey

Lumoa

When developing a marketing plan you’ll hear a lot of people talk about the customer journey, and with good reason. It is one of the most important and valuable sources of information that you’ll need to properly engage your customers. The need for a customer journey map is simple to understand.

article thumbnail

6 tips for designing customer journeys that deliver value at scale

Totango

Hedgpeth noted that Sumo Logic does this by “shifting left,” meaning they shift their customer success assets to the left of the sales cycle rather than only utilizing them in the post-sales journey. Reducing customer burdens. Improving customer acquisition. Enhancing product roadmaps and improving net retention.

article thumbnail

Reduce Customer Churn: 5 Ways to Understand At-Risk Customers

Experience Investigators

Traditional business education and even standard business plans don’t include much focus on the customer’s journey beyond the basics of getting the sale and delivering a product or service. Even customer journey maps can neglect key phases of the customer experience. And what about “the rest of them?”