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When ‘Push’ Marketing Goes Too Far

Beyond Philosophy

and, while some carriers are taking precautions to protect their customers from text message advertising, so far neither the direct marketing industry nor the federal government has been able to control this form of spam. Ultimately, it’s what makes any customer relationship management effort worthy of going viral.

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Marketing Operations Value: 10 Essentials

ClearAction

Marketing Operations value goes well beyond automation, tech stacks, attribution and cost of customer acquisition. Here are 10 essentials for Marketing Operations value for your marketing organization, and for your company, customers, and other partners and stakeholders: 1) The Automator. 6) The Social Butterfly.

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A Tale of 3 CRMs: What is CRM and What Does it Do?

SugarCRM

According to CRM.org , “[a] CRM gathers customer interactions across all channels in one place. Managing centralized data helps businesses improve customer experience, satisfaction, retention, and service.” The data within this system is shared information for sales, customer service, and decision-makers.

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