Customer Acquisition Customer Relationship Management Invoicing Sales 
SugarCRM
MAY 11, 2023
Customer relationship management (CRM) solutions serve as a hub of this transformation and help organizations turn transformation investments into revenue. Deploying functionality that ensures existing customers are retained and continue to grow may be the greatest opportunity to generate additional revenue.
Zendesk
AUGUST 1, 2022
Businesses know word-of-mouth marketing works, so many ask their best customers to serve as brand advocates and refer people in exchange for incentives (like a discount or gift). Both parties win when the new customer makes a purchase—the advocate gets a reward, and the company gets a sale. Nurture customer relationships.
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