How CMO Leadership is Expanding to Include Both Marketing and Customer Experience Transformation – CB81
Customer Bliss
DECEMBER 12, 2017
Now Isabella’s team is more proactive in using data, understanding customer engagement, and solving problems that erode value. Year 6+ – Introduction of NPS and internal marketing of success. Ms Lau has over 20 years’ experience in general management, sales and marketing management in the financial-services industry.
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