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Now Isabella’s team is more proactive in using data, understanding customer engagement, and solving problems that erode value. Year 6+ – Introduction of NPS and internal marketing of success. Ms Lau has over 20 years’ experience in general management, sales and marketing management in the financial-services industry.

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Customer acquisition cost (CAC). Customer acquisition cost (CAC) refers to the amount of money spent on the process of acquiring a customer. CAC includes marketing expenses, sales rep pay and commission, and work hours dedicated to wooing that customer. Net Promoter Score® (NPS).

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The Definition of Customer Success. Customer Success Management Defined. Customer Success-driven Growth Defined. How to Develop a Customer Success Strategy. What Customer Success is NOT. True Customer Relationship Management. Evolving Customer Success Catalyst. Functional Support.

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