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Acquisition Addiction’s Impact on Customer Experience ROI

ClearAction

Michael Brenner, CEO of Marketing Insider, says: “The biggest mistake companies make when analyzing retention rates is not seeing that a high churn rate is the result of poor customer acquisition efforts.” Creating & keeping a customer (i.e. customer-centric management) is guided by customer lifetime value.

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8 Ways Modern CRM is Reshaping The Manufacturing Industry

SugarCRM

Customer relationship management (CRM) solutions serve as a hub of this transformation and help organizations turn transformation investments into revenue. Deploying functionality that ensures existing customers are retained and continue to grow may be the greatest opportunity to generate additional revenue.

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What is customer satisfaction (CSAT)?

Intercom

Customer satisfaction (CSAT) is a measurement that reveals how happy your customers are with your business: from your product or service to the experience you provide throughout the customer journey” Because customer happiness should be at the center of every business, customer satisfaction is an important metric to monitor.

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The Metrics That Matter: 13 SaaS KPIs You Should Track in 2023

SurveySensum

This is why SaaS businesses must focus heavily on retaining customers and ensuring that they keep using their products and services. So, the main SaaS KPIs that companies focus on are customer retention , customer acquisition cost, customer lifetime value, and monthly revenue. But why measure it?