Remove Customer Acquisition Remove Customer Retention Remove Predictive Analytics Remove Technology
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Customer Acquisition vs. Retention: The Perfect Balancing Act

1 to 1

To better understand this, we need to consider the fundamentals of customer acquisition vs. customer retention. What is customer acquisition? In short, it’s your ability to acquire new customers. What is customer retention? The art of perfect experiences.

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Empowering The Front Line To Minimize Customer Churn

VOZIQ

Here, it’s critical to ensure that the agents are not overwhelmed with complex technology and loads of irrelevant data. Instead, ready-to-act intelligence and prescriptions can turn your agents into customer retention superstars. Additionally, they should also have access to the best resolution options. Reward performance.

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Acquisition Addiction’s Impact on Customer Experience ROI

ClearAction

Michael Brenner, CEO of Marketing Insider, says: “The biggest mistake companies make when analyzing retention rates is not seeing that a high churn rate is the result of poor customer acquisition efforts.” Creating & keeping a customer (i.e. customer-centric management) is guided by customer lifetime value.

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Killing Customer Churn: Why and How to Stop It

SugarCRM

It’s not their fault that the technology doesn’t provide support— sales just wants to sell but in the rush to close, important details and nuances are lost. . Without understanding the why or having a time-aware picture of accounts , sales has no discernable way to accurately stem the outflow of customers with traditional CRM systems. .

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Customer Experience + Marketing: Pro’s & Con’s

ClearAction

When CRM (sometimes equated with customer experience management ) came on the scene in the mid-90s, Service departments evolved from cost containment to revenue mandates, facilitating up-selling and cross-selling as customer retention tactics.