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27 Ecommerce KPIs to Track if You Want to Be Successful in 2022

Aquire

Net promoter score (NPS). Just like CSAT, NPS is also based on a single, simple question: “How likely are you to recommend us to a friend/colleague?” An NPS score above 20 is favorable, and above 50 is considered excellent. NPS formula: ([Number of promoters – Number of detractors] ÷ Number of respondents) x 100 = NPS.

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The ultimate sales glossary: 100 sales terms to know

Zendesk

Customer acquisition cost (CAC). Customer acquisition cost (CAC) refers to the amount of money spent on the process of acquiring a customer. CAC includes marketing expenses, sales rep pay and commission, and work hours dedicated to wooing that customer. Net Promoter Score® (NPS). Social selling.

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