Zendesk

MAY 19, 2022

Customer acquisition cost (CAC). Customer acquisition cost (CAC) refers to the amount of money spent on the process of acquiring a customer. CAC includes marketing expenses, sales rep pay and commission, and work hours dedicated to wooing that customer. Social selling. Sales script. Soft sell.

Sales 98

Sales Non-Profits B2C CRM 98

ClearAction

MAY 29, 2016

Software-as-a-service (SaaS) and other subscription business models were instrumental in Marketing taking on a greater role for customer retention. Voice-of-the-customer programs (Net Promoter surveys, customer advisory boards, user groups, etc.) How Marketers Think of Customer Experience.

Customer Experience 67

Customer Experience Social Media Customer Experience Management Voice of the Customer 67

1 to 1

JUNE 10, 2022

Did we hit the manufacturer objectives? People are looking at manufacturer websites. We have the same products and the manufacturers tell us what the price is going to be. CS: What advice do you have for other companies on how to maintain customer loyalty? Did we hit our service objectives?

Manufacturing 26

Manufacturing Sentiment Analysis Touchpoint Start-ups 26

MattsenKumar

JUNE 15, 2021

The practice of manufacturers selling directly to customers is gaining popularity. D2C, aka Direct to Consumers, is a business model used by companies that produce/manufacture their products and sell them directly to customers. A D2C brand invests in product innovation, design, and manufacturing.

E-commerce 52

E-commerce Manufacturing Retail Start-ups 52

Zendesk

AUGUST 11, 2021

Customers want a choice of digital channels and get frustrated when the only option is calling and experiencing long wait times. Resolving support issues via social media can be up to six times cheaper than a voice interaction. Resolving support issues via social media can be up to six times cheaper than a voice interaction.

E-commerce 64

E-commerce Customer Service Social Media AI 64

Aquire

JANUARY 26, 2022

COGS tells the whole story about what it costs to produce your goods: manufacturing, employee wages, overhead costs, etc. Customer acquisition cost (CAC). After all, if you rely only on social media for traffic and your account gets locked, then you want to make sure you’re generating traffic and revenue from other places.

Social Media 52

Social Media NPS Net Promoter Score Retail 52