MattsenKumar

JUNE 15, 2021

The practice of manufacturers selling directly to customers is gaining popularity. The advent of evangelical technology and the grand success of online selling has enabled brands to go solo. A D2C brand invests in product innovation, design, and manufacturing. What are the Challenges of D2C E-commerce?

E-commerce 52

E-commerce Manufacturing Retail Start-ups 52

Zendesk

AUGUST 11, 2021

Today’s customers have little patience for businesses with limited digital channels, with 80 percent reporting that they’ll go to a competitor after more than one bad experience, according to Zendesk’s 2021 Customer Experience Trends Report. Service organizations that use technology to revamp CX can reduce cost to serve by 20% to 40%.

E-commerce 64

E-commerce Customer Service Social Media AI 64

Zendesk

MAY 19, 2022

Customer acquisition cost (CAC). Customer acquisition cost (CAC) refers to the amount of money spent on the process of acquiring a customer. CAC includes marketing expenses, sales rep pay and commission, and work hours dedicated to wooing that customer. Social selling. Sales script. Soft sell.

Sales 98

Sales Non-Profits B2C CRM 98

ClearAction

MAY 29, 2016

When CRM (sometimes equated with customer experience management ) came on the scene in the mid-90s, Service departments evolved from cost containment to revenue mandates, facilitating up-selling and cross-selling as customer retention tactics. How Marketers Think of Customer Experience. 5 Ways to Make Marketing More Strategic.

Customer Experience 67

Customer Experience Social Media Customer Experience Management Voice of the Customer 67