Zendesk

MAY 19, 2022

Customer acquisition cost (CAC). Customer acquisition cost (CAC) refers to the amount of money spent on the process of acquiring a customer. CAC includes marketing expenses, sales rep pay and commission, and work hours dedicated to wooing that customer. Social selling. Cloud-based CRM.

Sales 98

Sales Non-Profits B2C CRM 98

Zendesk

AUGUST 11, 2021

Customers want a choice of digital channels and get frustrated when the only option is calling and experiencing long wait times. Resolving support issues via social media can be up to six times cheaper than a voice interaction. Resolving support issues via social media can be up to six times cheaper than a voice interaction.

E-commerce 64

E-commerce Customer Service Social Media AI 64

ClearAction

MAY 29, 2016

Historically, customer experience management may have been thought of as the Service organization’s domain: dealing with post-purchase questions, returns, and misunderstandings. Software-as-a-service (SaaS) and other subscription business models were instrumental in Marketing taking on a greater role for customer retention.

Customer Experience 67

Customer Experience Social Media Customer Experience Management Voice of the Customer 67