Zendesk

AUGUST 11, 2021

What’s more, McKinsey found that service organizations that use technology to revamp the customer experience can reduce cost to serve by 20 to 40 percent and boost conversion rates and growth by 20 percent—meaning digital customer service experiences don’t just lead to more satisfied customers, but also a better bottom line.

E-commerce 64

E-commerce Customer Service Social Media AI 64

MattsenKumar

JUNE 15, 2021

The practice of manufacturers selling directly to customers is gaining popularity. D2C, aka Direct to Consumers, is a business model used by companies that produce/manufacture their products and sell them directly to customers. A D2C brand invests in product innovation, design, and manufacturing.

E-commerce 52

E-commerce Manufacturing Retail Start-ups 52

Aquire

JANUARY 26, 2022

Related: Customer Service KPIs and Metrics You Need to Measure. Choosing the right KPIs for your business requires having clarity on your business goals, your ideal customer profile or persona, and a good understanding of expectations within your industry. These KPIs show you how well you attract and convert paying customers.

Social Media 52

Social Media NPS Net Promoter Score Retail 52

Zendesk

MAY 19, 2022

Customer acquisition cost (CAC). Customer acquisition cost (CAC) refers to the amount of money spent on the process of acquiring a customer. CAC includes marketing expenses, sales rep pay and commission, and work hours dedicated to wooing that customer. Social selling. Positioning statement.

Sales 98

Sales Non-Profits B2C CRM 98

ClearAction

MAY 29, 2016

Software-as-a-service (SaaS) and other subscription business models were instrumental in Marketing taking on a greater role for customer retention. Voice-of-the-customer programs (Net Promoter surveys, customer advisory boards, user groups, etc.) How Marketers Think of Customer Experience.

Customer Experience 67

Customer Experience Social Media Customer Experience Management Voice of the Customer 67