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3 Ways To Balance Customer Acquisition and Retention Strategies

Lumoa

You can’t grow your business without expanding your customer base. However, should your marketing budget be more focused on customer acquisition or retention is a tough question and one that will eventually define your growth. Moreover, you can put customer retention strategies into focus only when you have customers to retain.

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21 Customer Service Goals to Strive For in 2021 [Updated]

Aquire

But if you’re running a business, it’s also a good time to determine what customer service goals your team should focus on in the next 12 months. Improve your customer service. Good customer service boosts retention, reduces customer acquisition costs, and provides a powerful ally to your marketing strategy. .

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Effective Customer Service Strategies from the World’s Biggest Brands

Fonolo

The rise of digital commerce and the growth of social media have given consumers powerful tools to share their thoughts and feedback with brands. The ability for customers to tout their distinct opinions with far-reaching audiences is a new phenomenon that has shifted the way brands must think and operate.

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The ultimate guide to service recovery

Inside Customer Service

My first customer service interaction didn't end well. An irritated customer approached and I said the wrong thing. It was a terrible feeling to see a customer literally walk out the door. The key to service recovery is restoring trust. Why is service recovery important? He stormed out of the store.

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Delight Your Customers by Improving Retail Customer Service

SurveySensum

This is how Starbucks prioritizes its customers and consistently delivers exceptional retail customer service – showing how by creating a positive customer experience you can foster trust, cultivate customer loyalty , and set your business apart. Before that, What is Customer Service in Retail?

Retail 52
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8 Metrics Every Online Business Should Monitor

SurveySensum

Customer Acquisition Cost (CAC) Roping in customers to your website is a whole journey in itself. The entire cost incurred for getting people interested enough to finally end up making a purchase is defined as the customer acquisition cost (CAC).

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Guest blog: How to Personalize Your Customer Service – 6 Actionable Strategies

Comm100

What started with Netflix’s sophisticated Machine Learning recommendation algorithms customized to every users’ preferences has now become the buzz in customer service and support. Why does personalized customer service matter? – It earns you loyal customers and boosts retention.