article thumbnail

State of Business-to-Business Customer Experience Management

ClearAction

State of Business-to-Business Customer Experience Management. How relevant are the trendiest customer experience management (CXM) practices in business-to-business (B2B) companies? High-Touch in B2B Customer Experience. Trendy Customer Experience Management.

article thumbnail

2020 Customer Experience: 20 Wishes

ClearAction

2020 Customer Experience: 20 Wishes Lynn Hunsaker. 2020 customer experience management is at a turning point. Forces on customers and business may otherwise make some turns that leave you behind. Here are 20 wishes for superior customer experience management in the 2020s: 1) Redefine Customer Experience.

CXM 120
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

2020s Customer Value: 20 Wishes

ClearAction

2020s Customer Value: 20 Wishes Lynn Hunsaker. 2020s customer experience management is at a turning point. Forces on customers and business may otherwise make some turns that leave you behind. Here are 20 wishes for superior customer experience management in the 2020s: 1) Redefine Customer Experience.

CXM 90
article thumbnail

The Future of Customer Experience Calls Urgently for a Significant Shift

ClearAction

The future of customer experience (CX) is sure to be influenced by artificial intelligence, digitalization, the sharing economy, generational preferences, cross-pollinated expectations and much more. Here’s why: CXM Status Quo. Clearly, the CXM status quo is likely necessary but certainly insufficient.

CXM 63
article thumbnail

AI-powered insights to competitive benchmarking: features you need in your social listening tool

Sprinklr

Multiple stakeholders with varied roles and responsibilities can use a social listening tool to their advantage: Social media: Identify actionable inbound messages, gain information on 1:1 interactions, analyze sentiment, gain insight on how consumers view your brand, and communicate findings with product, PR, Marketing, and legal teams.

article thumbnail

Understanding Business-to-Business Customers’ Purchase Decisions

ClearAction

scientific specifications, and downstream customer concerns. Roles often include project manager, foreman, estimator, purchasing manager, general manager, facilities, IT, legal, and manufacturing. B2B Voice of the Customer: Integrating Decision Influencers’ Views.

B2B 59