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AI-powered insights to competitive benchmarking: features you need in your social listening tool

Sprinklr

Multiple stakeholders with varied roles and responsibilities can use a social listening tool to their advantage: Social media: Identify actionable inbound messages, gain information on 1:1 interactions, analyze sentiment, gain insight on how consumers view your brand, and communicate findings with product, PR, Marketing, and legal teams.

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Understanding Business-to-Business Customers’ Purchase Decisions

ClearAction

Roles often include project manager, foreman, estimator, purchasing manager, general manager, facilities, IT, legal, and manufacturing. Procurement typically pursues attractive terms, handles the purchase orders and other paperwork, and works with Legal to minimize risk. scientific specifications, and downstream customer concerns.

B2B 59
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2020 Customer Experience: 20 Wishes

ClearAction

It’s a new decade that will be characterized differently by social, economic, technology, legal and competitive forces. Customer experience management (CXM) was developed in recent decades to increase customer lifetime value. CXM includes customer success, customer care, customer relationship management, etc.

CXM 120
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2020s Customer Value: 20 Wishes

ClearAction

It’s a new decade that will be characterized differently by social, economic, technology, legal and competitive forces. Customer experience management (CXM) was developed in recent decades to increase customer lifetime value. CXM includes customer success, customer care, customer relationship management, etc.

CXM 90
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The Future of Customer Experience Calls Urgently for a Significant Shift

ClearAction

That’s exciting, yet the future of customer experience management (CXM) is calling out for significant shifts beyond the trends and forces in technology, socio-economics and competitive environments. Here’s why: CXM Status Quo. Clearly, the CXM status quo is likely necessary but certainly insufficient.

CXM 63
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State of Business-to-Business Customer Experience Management

ClearAction

How relevant are the trendiest customer experience management (CXM) practices in business-to-business (B2B) companies? In our four-year study of B2B CXM , 91% of participating firms said they sell B2B products and services through a dedicated sales force 1 , with a typical sales cycle ranging from three to twelve months.

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Voice of Customer Maturity: Ultimate Guide

ClearAction

B) VoC Transformers At the same time, we worked with numerous operational and strategic planning process owners across the company (HR, Finance, IT, Legal, Planning, Marketing, Facilities, etc.) We updated customers as promised.

VOC 62