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Understanding Business-to-Business Customers’ Purchase Decisions

ClearAction

Roles often include project manager, foreman, estimator, purchasing manager, general manager, facilities, IT, legal, and manufacturing. Procurement typically pursues attractive terms, handles the purchase orders and other paperwork, and works with Legal to minimize risk. Using B2B VoC to Transform Customer Experience.

B2B 59
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The Future of Customer Experience Calls Urgently for a Significant Shift

ClearAction

That’s exciting, yet the future of customer experience management (CXM) is calling out for significant shifts beyond the trends and forces in technology, socio-economics and competitive environments. Here’s why: CXM Status Quo. Clearly, the CXM status quo is likely necessary but certainly insufficient.

CXM 63
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Voice of Customer Maturity: Ultimate Guide

ClearAction

VoC Maturity Essentials – VoC Collaborators – VoC Transformers 3. Despite this significant investment of energy and resources, VoC today might be rated between 3-6 on a 10-point scale for each of the 3 maturity criteria listed above. Clearly, it’s not yet enjoyably easy for customers to participate in VoC.

VOC 62