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2020 Customer Experience: 20 Wishes

ClearAction

Forces on customers and business may otherwise make some turns that leave you behind. It’s a new decade that will be characterized differently by social, economic, technology, legal and competitive forces. Customer experience management (CXM) was developed in recent decades to increase customer lifetime value.

CXM 120
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2020s Customer Value: 20 Wishes

ClearAction

Forces on customers and business may otherwise make some turns that leave you behind. It’s a new decade that will be characterized differently by social, economic, technology, legal and competitive forces. Customer experience management (CXM) was developed in recent decades to increase customer lifetime value.

CXM 90
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State of Business-to-Business Customer Experience Management

ClearAction

State of Business-to-Business Customer Experience Management. How relevant are the trendiest customer experience management (CXM) practices in business-to-business (B2B) companies? High-Touch in B2B Customer Experience. Trendy Customer Experience Management. Seeing the Full Picture.

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The Future of Customer Experience Calls Urgently for a Significant Shift

ClearAction

That’s exciting, yet the future of customer experience management (CXM) is calling out for significant shifts beyond the trends and forces in technology, socio-economics and competitive environments. Here’s why: CXM Status Quo. Clearly, the CXM status quo is likely necessary but certainly insufficient.

CXM 63
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AI-powered insights to competitive benchmarking: features you need in your social listening tool

Sprinklr

Multiple stakeholders with varied roles and responsibilities can use a social listening tool to their advantage: Social media: Identify actionable inbound messages, gain information on 1:1 interactions, analyze sentiment, gain insight on how consumers view your brand, and communicate findings with product, PR, Marketing, and legal teams.

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Voice of Customer Maturity: Ultimate Guide

ClearAction

Indeed, among companies participating in XM Institute’s State of Voice of the Customer Programs study, only “one-quarter think they are good at actually making changes to their business based on the program’s insights”. We updated customers as promised.

VOC 62
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Understanding Business-to-Business Customers’ Purchase Decisions

ClearAction

scientific specifications, and downstream customer concerns. Roles often include project manager, foreman, estimator, purchasing manager, general manager, facilities, IT, legal, and manufacturing. Procurement typically pursues attractive terms, handles the purchase orders and other paperwork, and works with Legal to minimize risk.

B2B 59