Why Only 15% of Voice of Customer Programs are “Very Successful”
ClearAction
FEBRUARY 27, 2017
Emphasis on a survey index score focuses execs’ attention on what the customer is doing for the company rather than what the company is doing for the customer. Their charter is to solicit and report feedback from customers. 4 root causes: You get what you measure. You get what you aim for. You get what you empower.
71 
Let's personalize your content