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CEMs vs. CRMs (And Why You Need Both)

PeopleMetrics

Typically leveraged by Sales & Marketing teams, CRMs help to centralize the management of leads and improve customer relationships with ultimate objective of driving customer retention and sales growth. That’s where CEM comes into play. Talk to David. P.S. What did you think of this blog post?

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SaaS Companies: Implement a Product NPS Program in 5 Simple Steps

PeopleMetrics

Your customers who bought your product and solution did so for a reason – because they believed it would add business value to their organization. Your customers who actually use your product and solution every day can help to prove (or disprove) that business value. the question of NPS for your company:? And you can’t stop there.

NPS 96
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5 Simple Ways to Conquer “Closed Loop” Feedback

Qualtrics

In closing the loop, you let the customer know they’ve been heard. You communicate the action you’ve taken based on their feedback, or the resolution you’re planning. Perhaps you share customer feedback internally now among your colleagues and managers. But closing the loop with customers is different.