Customer Feedback Customer Survey Data Mining Voice of the Customer 
InteractionMetrics
JUNE 16, 2016
Unstructured data presents a goldmine of information, but mining that gold is no easy task—it requires coding with detailed text analysis. To be clear, unstructured data includes customer survey text comments, customer service calls, emails, chats, reviews, and other narrative sources of information.
ClearAction
JANUARY 14, 2015
One in four B2B firms has established processes for connecting data across customers' end-to-end experience with the company; 25% more are just starting this. One in four B2B firms integrates customer feedback sources; 29% more are just starting this. Presentation of customer survey results to all employees.
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