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Unstructured Data: Mining the Gold

InteractionMetrics

Some companies are so stumped by their unstructured data that they just toss it and hope no gold nuggets were lost. This is a grave mistake because customer verbatims are—quite literally—the voice of the customer.

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Transforming the Customer Experience with Big Data

CX Journey

Data Sources Any initiative to improve the customer experience will be unsuccessful without understanding the customer and his needs. To do that, we must have the right data at our fingertips. What is the right data? And you''ll need to conduct a root cause analysis to understand the why behind it all.

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Call Center Software: How to Choose the Best Software (Tips & Best Practices)

Callminer

New analytics tools also help businesses data-mine social media for signs of potential customer issues before phones start ringing. In any role, people need to receive feedback about how they’re doing and where they could improve. It’s no different when it comes to delivering on the customer experience.

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Nurture Partner Relationships: Tough Jobs Require Strong Partners

CX Journey

These partners deserve a voice, as well, and that voice should be acted upon tactically and woven into the corporate strategy just like we do with customer and employee feedback. Listen to the Voice of the Customer through the Partner Your partners are a treasure trove of insight about your customer base.

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State of Business-to-Business Customer Experience Management

ClearAction

One in four B2B firms has established processes for connecting data across customers' end-to-end experience with the company; 25% more are just starting this. One in four B2B firms integrates customer feedback sources; 29% more are just starting this. SunGard: Chief Customer Officer as Change Agent.

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How to ask your customers great questions and gather actionable feedback – 3 key takeaways

Intercom

How to bake in a process and culture of customer feedback. Scalable customer feedback approaches. How to identify your customer advocates and become their biggest supporters. How to bake in a process and culture of customer feedback. We’re major advocates for collecting real-time data.