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List of the 20 MOST Common Survey Flaws

InteractionMetrics

Why ask your customers to take surveys if the data you collect fails to capture the facts? Even worse, why issue surveys if the net result could be that your customers appear happier than they are. Bad Customer Surveys are Ubiquitous. Basically, bad customer surveys are everywhere. Garbage in.

article thumbnail

List of the 20 MOST Common Survey Flaws

InteractionMetrics

Why ask your customers to take surveys if the data you collect fails to capture the facts? Even worse, why issue surveys if the net result could be that your customers appear happier than they are. Bad Customer Surveys are Ubiquitous. Basically, bad customer surveys are everywhere. Garbage in.