article thumbnail

Transforming the Customer Experience with Big Data

CX Journey

Analysis takes many forms because there will be many different types of data to make sense of. You''ll need a way to crosstab, predict, identify key drivers, and prioritize improvements with survey data; mine and analyze your unstructured data; and track, review, and prioritize social media inputs and influencers.

article thumbnail

Workforce Optimization Ushers in the Real-Time Contact Center

DMG Consulting

of capturing feedback from customers. Interaction analytics has become an increasingly important source of data for customer journey mapping because it provides a multidimensional view of the customer experience.