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How to Improve the Customer Journey with Product-led Content

Aquire

JUNE 7, 2021

Content plays into almost every aspect of your marketing team’s work — your inbound marketing, social media, SEO, and lead nurturing strategy all rely on having great content your users love to engage with. How to improve your customer journey with product-led content. What about a purchase?

Customer Journey Map 98
Customer Journey Map Education Sales Start-ups 98
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How General Motors is Embedding Customer Experience, with Dave Mingle – CB013

Customer Bliss

JULY 12, 2016

In this position, he formed and chaired the organization’s Customer Experience Program Management Office, which coordinated and provided governance for customer-related activities across all of Nissan’s business functions. Year 1 at GM to Dave was about setting up the strategy: what is customer experience? Why does it matter?

Customer Experience 0
Customer Experience Retail Customer Journey Map Social Media 0
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