Beyond Philosophy

MAY 10, 2017

That’s loyalty. Customer loyalty is a bit different. In our customer experience consultancy, we describe customer loyalty as “the result of a consistently positive emotional experience, rational attribute-based satisfaction and perceived value of an experience, which includes the product or services.”

Data Mining 137

Data Mining Customer Loyalty Retail Education 137

Beyond Philosophy

OCTOBER 14, 2014

At the same time that concerns about the safety of our data exist, we see great new applications of data mining that make our lives better. Netflix and Amazon continue to perfect their suggestions to suit the interests and previous selections by their customer, creating value to their loyal customers.

Data Mining 131

Data Mining CEM Customer Retention Customer Loyalty 131

Beyond Philosophy

OCTOBER 14, 2014

At the same time that concerns about the safety of our data exist, we see great new applications of data mining that make our lives better. Netflix and Amazon continue to perfect their suggestions to suit the interests and previous selections by their customer, creating value to their loyal customers.

Net Promoter Score 102

Net Promoter Score Data Mining CEM Customer Retention 102

Beyond Philosophy

OCTOBER 14, 2014

At the same time that concerns about the safety of our data exist, we see great new applications of data mining that make our lives better. Netflix and Amazon continue to perfect their suggestions to suit the interests and previous selections by their customer, creating value to their loyal customers.

Data Mining 90

Data Mining Customer Retention Customer Loyalty Customer Experience 90

ClearAction

DECEMBER 14, 2017

Customer relationship management (CRM) — use of a database of customer transactions and facts that enable customized communications (1-to-1 marketing), upselling, cross-selling, and data-mining. Experiential marketing — events and campaigns that build customer advocacy.

CRM 66

CRM Non-Profits CEM Net Promoter Score 66

ClearAction

DECEMBER 14, 2017

Customer relationship management (CRM) — use of a database of customer transactions and facts that enable customized communications (1-to-1 marketing), upselling, cross-selling, and data-mining. Experiential marketing — events and campaigns that build customer advocacy.

CRM 59

CRM Non-Profits CEM Net Promoter Score 59

CX Journey

DECEMBER 10, 2015

He told Business Week that he’d believed that customers were tired of all the special sales promotions and coupons. It turned out that the very thing he had cut was what had been driving customer loyalty all along. Other data-gathering activities such as data mining, social media usage, etc.

Data Mining 45

Data Mining Customer Journey Map Entertainment Social Media 45